'V2C' is Direct to Consumer for Vineyards

The Vineyard to Consumer (V2C) model caters to vineyards, wineries, and wine brands aiming to establish a robust presence in the UK market without compromising their brand identity or pricing structure, all while maximizing profitability.

  • FineWineToMe Vineyard to Consumer (V2C) - Why


    Because we firmly believe that Vineyards, Wineries and Wine Brands are better off when they sell directly to their consumers, bypassing the 'middlemen'.

  • FineWineToMe Vineyard to Consumer (V2C) - How


    By preserving your brand identity and pricing strategy while maximizing your profits. - Yes, there's a service charge for our work and expertise, but the ROI is undeniable.

  • FineWineToMe Vineyard to Consumer (V2C) - What


    We handle every aspect of your V2C (Vineyard to Consumer) operation in the UK: from seamless e-commerce setup to efficient logistics and comprehensive brand management.

Vineyard to Consumer (V2C) in a bit more detail

Bypassing the 'Middlemen'

We've been the middlemen.

Having imported wines into the UK, we intimately understand how margins are distributed among the winery, importer, and wine merchant.

We firmly believe that our model benefits both the winery and the consumer.

The extension of your brand

When you partner with us, you're not just teaming up with an importer – we become an extension of your brand.

Your products won't simply blend into a sea of wine; we champion your brand identity, showcase your offerings at the right wine events, and strategically enter your wines into competitions.

Plus, we take care of the nitty-gritty – managing your e-commerce, digital marketing, and logistics with precision and care.

You keep the profit

We don't purchase your wines, which means we don't take a percentage of your profits. It's all yours to enjoy.

Acting as your 'V2C' agency, we handle everything between you and the consumer.

You maintain complete control over your brand values and identity, including setting your own pricing.

We're here to offer advice and navigate the technical aspects.

While our services and expertise come at a cost, the return on investment is substantial.

Why work with us?

We're a team of seasoned wine professionals boasting decades of collective experience and invaluable connections across the UK and international wine trade.

We firmly advocate for the 'Direct to Consumer' (D2C) model, or in your context, 'Vineyard to Consumer' (V2C), as the future of our industry.

Book a free 30 minute discovery call with us

Let's have a chat to see if V2C is right for you