'V2C' is Direct to Consumer for Vineyards

The Vineyard to Consumer (V2C) model caters to vineyards, wineries, and wine brands aiming to establish a robust presence in the UK market without compromising their brand identity or pricing structure, all while maximizing profitability.

  • FineWineToMe Vineyard to Consumer (V2C) - Why


    We firmly believe that in the age of Web3, the most effective route between vineyards, wineries, and wine brands and their consumers is a direct one: from Vineyard to Consumer.

  • FineWineToMe Vineyard to Consumer (V2C) - How


    By preserving your brand identity and pricing strategy while maximizing your profits. - Yes, there's a service charge for our work and expertise, but the ROI is undeniable.

  • FineWineToMe Vineyard to Consumer (V2C) - What


    We handle every aspect of your Vineyard to Consumer operation in the UK: from seamless e-commerce setup to efficient logistics and comprehensive brand management.

Vineyard to Consumer (V2C) in a bit more detail

Streamlining the process

Let's simplify!

Having imported wines into the UK, we intimately understand how margins are distributed among the winery, importer, and retailer.

In the age of Web3, not all wineries, vineyards, and wine brands need to have a multi-level distribution system in place in order to sell their products in the UK.

We believe that our model benefits both the winery and the consumer.

The extension of your brand

When you partner with us, you're not teaming up with 'another importer' – we become an extension of your brand in the UK.

We simply plug your brand into the lifeline of one of the world's greatest wine markets.

Your products won't blend into a sea of wine, a portfolio of thousands of labels; instead we champion your brand identity, showcase your offerings at the right wine events, and strategically enter your wines into competitions that matter to you.

Plus, we take care of the nitty-gritty – managing your e-commerce, digital marketing, and logistics with precision and care.

It's yours

We don't purchase your wines, which means we don't take a percentage of your profits. It's all yours to enjoy.

Acting as your 'V2C' agency, we handle everything between you and the consumer.

You maintain complete control over your brand values and identity, including setting your own pricing.

We're here to offer advice and navigate the technical aspects.

While our services and expertise come at a cost, the return on investment is substantial.

Why V2C?

We're a team of seasoned wine professionals boasting decades of collective experience and invaluable connections across the UK and international wine trade.

We firmly advocate for the 'Direct to Consumer' (D2C) model, or in your context, 'Vineyard to Consumer' (V2C), as the future of our industry.

For some wineries and vineyards, sticking with the traditional model of winery → importer → retailer → customer works perfectly well. But for others, this can overcomplicate the process. Sometimes, it just makes more sense to focus on a Direct-to-Consumer (or should we say Vineyard to Consumer) route.

Book a free 30 minute discovery call with us

Let's have a chat to see if V2C is right for you